It’s Never Going To Work - Book Release Party

It’s Never Going To Work shines a light on the Northeast Arts community, nonprofits, and Altered Esthetics gallery. Jamie Schumacher tells the origins of Altered Esthetics gallery, founded in 2004, and its role in the Twin Cities art scene. An easily digestible read, the energetic vignette-style chapters are sprinkled with illustrations by Minneapolis-based artist Athena Currier.
 

Schumacher candidly shares the struggles and triumphs of starting a nonprofit in a new city, maintaining sustainability, and transitioning away from a healthy organization as it continues to thrive. The book is as much a love letter to Minneapolis as it is a compendium of encouragement to anyone who’s ever been told, It’s Never Going to Work. This light-hearted memoir offers real-life insights on founding a collaborative art space, and provides critical resources to those engaged in, and struggling with, grassroots development. Vignette-style chapters energize the story, and reflect Schumacher’s own infectious optimism and drive. The book also features illustrations by Minneapolis-based artist Athena Currier.
 

Book Release
The release event will be held at Eat My Words Bookstore in Northeast on October 9, 2018, including a curated pop-up exhibit featuring past Altered Esthetics artists. Both author and illustrator will be present. Additional book signings and events will be scheduled throughout the Twin Cities and Southern California this fall - for a list of additional signing events as they are confirmed please visit www.jamie-schumacher.com. 


Contest
Enter to win a free copy of It's Never Going To Work